Sometimes command and control is exactly what makes it all work


Andrea writes: Last weekend I attended The Masters at the Augusta National Golf Club in Georgia with my Mom and some close friends.
Other than the trees, the beautiful azaleas, and of course the golf, at The Masters you can’t help but notice the fluidity and order that ensures everything gets done in a certain way.
No one runs. No one shouts, “Get in the hole!” There is no autograph-seeking. If you place your chair at the 18th hole, it will be there, untouched, when you return. When you line up in a very long queue to buy lunch, it all works incredibly smoothly.

It’s estimated about 35,000 people attend on each of the 4 days, and it is ever so orderly. Observing the thousands of attendees –it struck me that sometimes Command and Control, and its orders of hierarchy, can really work. As I watched what is arguably the most prestigious golf tournament in the world I asked myself: So how does it all work?


The Masters, like golf itself, is heavy with rules, etiquette, and expected decorum, most of it in place for decades. For instance, there are only certain places you can walk, times you can move, strict rules about when silence is required, and when and how you are allowed to cheer.
Occurrences such as cheering at the wrong time, are rare at The Masters “but we must eliminate them entirely if our patrons are to continue to merit their reputation as the most knowledgeable and considerate in the world.” This 1967 quote is from Robert Tyre “Bobby” Jones Junior, President in Perpetuity of the Augusta National Golf Club. Little has changed since then and the expectations for certain behaviours carry over generation after generation.


There are clear and unwritten yet well-understood agreements among all the stakeholders in the world of golf. Although Augusta National is arguably among the strictest arbiter of rules and decorum, all private clubs (and many public ones) expect a certain level of customized behaviour that is agreed on culture in the sport. Agreements among the stakeholders uphold the expected customs, etiquette and decorum.


As well as unwritten agreements to follow the rules, and the many polite and cheerful staff moving everyone along (even through the restrooms), there are carrots and sticks to ensure compliance.
Tickets to The Masters are won, through a carefully managed lottery. If you follow the rules you can attend the most celebrated golf tournament in the world, at one of the very best clubs in the world, and take your friends and family as guests, for life. Extremely prestigious as a public sporting event, tickets are much sought after.

If you don’t follow the agreed upon rules and etiquettes, your tickets are forfeited forever.
When at Augusta for The Masters, without your prohibited cell phone, eating your egg salad sandwich on soft white bread with a cup of pink lemonade, you can’t help but feel you have been transported back in time. Certainly no one would suggest that there is a modern or “moving with the times” feel to Augusta and The Masters – which is both remarkable and somehow quite lovely.


The benefit is that thousands of people, circulating in a coordinated and orderly fashion, navigating fast food lines, and quick restroom breaks, enjoy for a brief time a revered and time-honoured institution that has managed to resist most calls for change – at least for now.

What is the cost for such order? The need for incredible manpower – a very large number of staff members monitoring and controlling patrons and ensuring compliance – is evident. Strict adherence to rules, and immediate consequences for rule breakers is mandatory. Emergence and creativity is left to the golfers.

In a complex and dynamic world, a VUCA world (see previous post) golf clubs still have the luxury of control that few organizations, try as they might, can afford to keep.

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